Advertising, Public Relations and Sales Managers
Minor Group
ANZSCO CODE - 131

In Australia and New Zealand:

Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

• directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
• directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
• directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
• directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public